The Future of Digital Marketing – Web Design Hampshire

Future trends of digital marketing is perhaps more important than keeping up with current trends. If your company can predict the future now, you’ll have a lot easier time assimilating when it happens. As each advancement hits the market all the agencies are having to adapt in turn, for example ensuring that their websites are responsive design. Another advancement in the market is the speed of the products and websites that are being released. Local studies show that the average page loading speed is almost at 6 seconds. Which is 5 seconds above the ideal speed. the future shows a huge need for faster loading times in order for companies to stay ahead of their competition.  The difference in speeds is costing and will cost businesses millions. As a result of this faster loading times is becoming a necessity for everyone. If you are looking for any more information on digital marketing and how we can help you then please get in touch with our web design Hampshire company and we will help you in any way possible.

Customer Experience

Technology, especially the internet, has provided the consumers with vast amounts of control and power over the business. Just at the click of a button, anyone in the world can access your site and most likely leave a review. This technological shift has made customer imperative for marketers. This has meant that businesses must focus on creating personalised content and experiences. Additionally, companies also need to change the way that they breaking down the market and segmenting people. They must also try to integrate data channels to create individual user experiences both online and offline.

Social Media

Social Media is possibly having the biggest impact in the way that companies are marketing their products and services to customers or potential customers. There has been a steady trend that is moving towards more video-based content and this is because the important is a lot easier to take in through video. It leaves less room for misinterpretation and more straightforward information. You can see this being done on facebook. The content that is being posted is almost all videos and this means that it may be longer but it is more information heavy.

 

 

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