4 Ways To Get More Out Of Your Website – Web Design For Small Businesses
Every business owner in the world wants more customers as this drives the money flow and keeps businesses growing. Online there are many different ways in which you can increase the number of customers you have visiting your website and our web design for small businesses is here to inform you with some great ways to do so.
Advertising & Attraction
Our first point is going to be an obvious one. Pay per click, social media adverts and SEO content creation. All of these are key to getting your business seen by your target market. Adjusting current paid advertising to suit your businesses current goals and targets is also a great way to ensure that you are marketing to the right customer base. There are many questions that you should be asking yourself, such as ‘do I want more traffic?’ or ‘am I looking for conversation about my products or service’. After you know the answers, you can then begin trying to draw in more customers. Expect Best is here for all your web design for small businesses needs. For any Further information please give us a call on 01202 237027 or drop one of our friendly team an email.
Having great content is a good start but just having that accounts for nothing as no one is able to find this content. Using social media is one great way to increase the number of people that are seeing your website. You can do this through many different channels, Facebook, Twitter & Instagram. There are both paid opinions or you can create your own content for SEO optimised pages on your own website. Our web design for small businesses advice would be to start by building organic results and then use paid advertisement, to benefit from this the best make sure that you are tracking each click and where it is coming from. This can give you vital information on what words to target next or if you are targeting the wrong market altogether. Our one piece of advice would be to have statistics on everything you do and that way you can look back and make the relevant changes that associate with the problems. For any more information please contact one of our friendly team members.
On average Britsh people will only spend just below 3 seconds waiting for a website or page to load before clicking off and finding another site. This means that having your websites loading speeds at the top of the range is key to keeping and gaining new customers. There are many different ways to check loading speeds of your pages but our advice for web design for small businesses is to use a website called Pingdom, it tracks the loading speed of each page and tells you what is slowing the page down. The main reasons we find as a digital agency that clients website slow down is due to large image size and a vast amount of video files. A few ways around this can be through using hosting websites such as Vimeo and image optimisation.
Videos over text
People take in 60% more information from videos rather than text. This then plays a big part in how companies advertise and market to their customers. As a digital company, we find that more of our clients are leading towards promotional videos and running through that channel. They usually do this through Instagram adverts or facebook ones. Keeping these ads localised is also important if you are a smaller business as you don’t want to market to people that live the other side of the country. Keep it cost effective and short and snappy. These videos can also spike visists to the site and hopefully get people to buy your product or service. Want any more information on our company or what web design for small businesses that we do? Then please do give us a call and we will be happy to help in anyway that we can. In addition to that you can also drop us an email and we will get back to you within 24 hours.