Web Design Dorset

We consider the best way to illustrate your message.

At Expect Best, we are a web design Dorset team – but why is web design such a fundamental part of getting your website ready, primed and launched? It’s integral because our designers help you cultivate a compelling message for your customers online. More specifically, we help you reconsider the best approach to convey your message.

See, it’s one thing for you to approach a designer and ask for them to build x. Yes, we can do that. However, as professionals – with years of experience in our field – we might recommend y instead of x . . . Oftentimes, lesser-known web designers in Dorset neglect this. Some will cobble together what you ask of them. After all, how can you quibble with that? You did ask for that, right?

But at Expect Best – well – the clues in the name.

Our team WANT you to expect the best from our Dorset-based web services. As such, for each site our designers help create, we task you with approaching your message from the top-down, i.e:

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WHY is your product or service beneficial?

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HOW does it provide a necessary solution?

3

WHAT is your solution, and WHO is it for?

Our web design Dorset team will help you refine your approach online with a bespoke approach or our tried and tested layouts. For example, we might suggest that your homepage is a great space for customer testimonials (it is). This, coupled with collaborating brands and, of course, those all appropriate call-to-action. One of the biggest trends we’ve noticed in web design is that businesses are keen to “break up” their site into different aspects. The reason? Their story. They (or their web designer) want to clearly and concisely showcase their story, specifically:

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1. Why they’re so unique and valuable

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How they can provide where others fail

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What their brand is along with its values
Doing so streamlines their brand and presents it as an easily digestible morsel of web information. Given the amount of content available online, it’s this that is absolutely fundamental. You want a homepage that simplifies your brand messaging. Our web design Dorset team focus on your unique selling proposition (USP) and helps tell a story about how your company accomplishes that.

The Benefits of Responsive Web Design Dorset

Responsive web design follows Google’s suggested configuration for mobile-optimisation

Responsive web design boosts sales by targeting your audience across all devices

Responsive web design will continue to look good on PCs, TVs and all connected devices

Responsive web design is cost-effective and means that 1 site works across all devices

Responsive web design offers a better user experience, so you might rank better on Google!

Here are 9 basic principles our Web Design Dorset team utilises for responsive web design

Whilst it’s an awesome solution to the multitude of screen sizes and resolutions, it can be tricky.

1. Responsive vs Adaptive

With responsive web design, content consistently squishes and releases as the browser or device size changes. Alternatively, adaptive web design will adapt to particular sizes. Yet, when it comes to choosing which one to use, it all depends on what you want from your website. We typically favour responsive web design as it’s more cost-effective and favourable for our clients.

2. Content Flow

HTLM is the foundation upon which websites are built. Therefore, each site is formed from the flow of elements on that page. Yet, as screen real estate gets smaller, your content will begin to take up MORE vertical space. Some customers can easily forget this, so please keep it in mind if you’re not used to it!

3. Relative Units of Measurement

Where we once may have relied on pixels or millimetres, our Dorset web design team now have the opportunity to use relative units of measurement. Relative units allow you to design responsive layouts far easier. These are measurements like percentages and viewport width and height, and more. All of which are relative to the browser size or other elements on the page.

4. Breakpoints

Breakpoints are predefined areas of measurement. Specifically, ones that allow you to rearrange layouts dependent on the size of the browser or device. So if you have a desktop design with a wide layout featuring twelve columns, it will start squishing down on a tablet or mobile device. It’s here where one of our web design Dorset team members might insert a breakpoint. A breakpoint allows us to rearrange that twelve column layout to a six, three or one-column layout. This allows us to take control of your layout should things start to get squished and no longer make sense!

5. Maximum & Minimum Values

Everything in moderation. Sometimes it makes sense for your content to stretch 100% of the browser 100% of the time. However, other times, it’ll make less sense, and you might want to set a max-width that acts as a containing element. This way, when the browser starts to stretch, your content will never go past a certain point. Such a command is crucial for any legible text. Who wants to read reams of text that are 3000 pixels wide? It’s hard on the eye, so you want to capture, control, curate, and maintain those minimum and maximum values

6. Containers or Nested Objects

Sometimes it makes sense to take chunks of your content – like a headline, body of copy or an image that’s related to each other – and cluster and contain them. Doing so nests that content inside another containing element. Now you can control the containing element INSTEAD of constantly having to control each individual element. So, if you look at a layout – like a list of blog posts – all those blog posts are contained. Therefore, each of the individual elements inside of them is relative to the parent container. Understanding how to use containers and nested elements is vital for our Dorset web design team.

7. Mobile or Desktop?

There is an ongoing debate in the web design world on how you should approach the design. Do you start designing the full desktop experience, or do you strip it down to that one-column simplified mobile-first approach? There’s no right or wrong answer. Mobile phones are common-place handy tools that your customers will have on hand at all times. So, we would be inclined to say we’re mobile-first, but in reality, we typically design the desktop first.

 

8. Bitmap Images vs Vector Images

Bitmap images are contained information. Yet, when stretched too much, they’ll start to look a little fuzzy or – if you have something that’s small on a retina screen – it’ll look a little wonky. Therefore, if you have this issue, our Dorset web design team might move over to Scalable Vector Graphics (SVG). However, you have to know how to balance these. SVG’s are great for simple graphics – like logos and icons – whereas an image ought to be a bitmap because that’s too much information to store in the SVG.

9. Keep it Simple

Make the website work as much as you possibly can wherever you can. When it breaks, our Dorset web designer might consider a breakpoint, a media query, a layout change or some of the basics listed above. However, we try to make your layouts and websites work in as many different types of device sizes without having to intervene.
web design Bournemouth - Lead Generation

Lead Generation

More reach. More sales. More revenue.

Increasing lead quality and reducing lead cost is something our customers count on us for. Reasonably priced, high quality enquires are what really matters to businesses online.

✔ Drastically increase marketing ROI
✔ Attract and acquire first-rate leads
✔ And more

SEO web design Bournemouth

Search Engine Optimisation (SEO)

Cost-effective. Credible. Quantifiable.

With over 3.5 billion searches happening every day, if your business isn’t appearing on Google – you’re missing out on customers.

✔ Complimentary SEO report
✔ Rank hire and increase your traffic
✔ And more

web design Bournemouth

Web Development

Eye-catching. Budget-friendly. Profile-raising.

A brochure website is the cleanest way to show visitors who you are and what you do. Alternatively, an eCommerce website means it’s never been simpler to do business online.

✔ Brochure websites
✔ eCommerce websites
✔ And more

Get in touch with us today

We work with all types of businesses – from start-ups to international corporations.

Based in Poole, Dorset, we offer web design in Bournemouth. We work closely with our clients to help build their brand online and actively seek ways to help promote our clients. Our team features creative, technical and business specialists. Together, we cover all aspects of
Apps & Animation
Photography
Web Design
Graphic Design
SEO & Online Marketing
Web Development
Hosting
Copywriting
Brochure Design
Lead Generation
Videography
And Much More

Expect Best Ltd

01202 237027

9 Virage Business Park 132-134 Stanley Green Rd Poole, Dorset, BH15 3AP

Ken Battrick
Ken Battrick
2021-06-02
Verified
Excellent graphic design capabilities combined with attentive and patient customer service. Expect Best produce some stunning website designs, now including our own. I wouldn't hesitate to recommend. Ken Battrick- Managing Director Accujet Ltd
emma coveney
emma coveney
2021-05-05
Verified
Highly recommend this company. After working with the team for over 3 months and rolling out 3 new websites I can honestly say it's been one of the nicest and easiest agency experiences I've ever had. Super friendly and accommodating with a very high standard of work - what more could you ask for. A huge thanks to all, without doubt will use again for other digital services when required.
Nidal Harriet
Nidal Harriet
2021-04-13
Verified
Highly recommend expect best, they are very helpful and quick to respond. Great job thanks guys!!
kieran graham
kieran graham
2021-03-31
Verified
great company at what they do, really helpful and very prompt
Nancy McManus
Nancy McManus
2021-03-29
Verified
Where do I start! I came to Alex in desperate need of creating a website for my new dog walking business. From the word go Alex and his team were amazing. Sufficient, knowledgeable and extremely quick. Having no experience or clue of how to create a website they did all the hard work and I mean all of it! I just provided my logo, colour scheme and style and within days a prototype had been created and I was sold! I know if I have any issues or questions from here onwards I can pick up the phone and know they will be happy to help! Couldn’t recommend enough! Thank you also to Ethan for putting up with my little changes and being great at communicating and direct! You guys are the best. Go team #expectthebest
douglas burden
douglas burden
2021-03-25
Verified
Needed my old website updating and to change hosting as my was super slow. So I had a zoom meeting with Alex and his team, by the end of the meeting and the excellent advice from Expect Best. I decided to get them to make me a brand new website on Wordpress and to host it with them. After my website was built the team was very accommodating to all my question about updating/changing bits of the website and always gave top advice. 10/10 website is now looks amazing and running super fast on desktop, table and mobile. I would recommend Expect Best to anyone who need a new website or a existing one updated.
Aaron Calver
Aaron Calver
2021-03-19
Verified
I have been using Alex and his team for many years now and have always been extremely happy. Their response times are exceptional and, we've just had a site re-vamp too which has helped simplify and modernise. I would highly recommend!
Joanne Blah
Joanne Blah
2021-02-08
Verified
Phenomenal team and always quick to deal with any issue! Thank you to the team for keeping us successfully running here in Australia
Elite Signs
Elite Signs
2021-02-04
Verified
Very pleased with the service. Ethan was very helpful and patient with all the changes we were going through. We are really happy with the finished website.
Loyd Cole
Loyd Cole
2021-01-05
Verified
Sean at Expect Best was brilliant when helping us design some email signatures for our company. We went back to Sean a great number of times with various different amendments and he remained patient, professional and got straight onto it throughout the process. A great credit to the company, I definitely won't hesitate to use Expect Best again.

Unit 9  l  132-134 Stanley Green Road  l  Poole  l  Dorset  l  BH15 3AP

*All our prices are exclusive of VAT unless stated otherwise

Expect best help businesses reach their full online potential by implementing well thought out digital marketing strategies and innovating ideas. As a Bournemouth Web Design agency, we are proud to be the best in the area when it comes to web development, SEO campaigns, social media management, photography and more.

 

 

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