SEO In 2021

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What Is SEO?

Are you looking to do some SEO in 2021? Well, on this page we will explain everything you will need to know about SEO and how it can benefit you. Firstly, we should explain what SEO is all about. SEO is short for Search Engine Optimisation, incorporating this into your marketing strategies can help you to direct more traffic to your website. When search engines like Google want to update their rankings for a particular keyword it will scan the pages relevant to this keyword and score the page based on what content is on the page and how useful it might be to someone searching for this on their search engine.

Making your content relevant to the rest of the website is important because Google will try to understand what topic you are talking about and to find this, they will look at things like the title of the page and in the meta descriptions, after Google scans your whole site it will determine your place on their listings. How important is SEO? It is very important and some people might even say that it is critical to have a good SEO campaign going at all times. The internet is ever becoming more competitive with more businesses being started every single day, getting yourself established as soon as possible will give you the edge over any competitor.

 

SEO In 2021
SEO In 2021 How We Do It

How We Do SEO

If you want SEO optimisation on your website, we are able to provide you with an excellent service. Before any campaign can start, we have to do some research on your website to establish what keywords would be most beneficial to you. We will have a meeting with you and there we can discuss some of the keywords that you may have in mind to target as you think that’s where you will get most of your audience from.

After this meeting, we can do some more research if needed to find some other keywords to target on top of any that you suggested yourself it is good to get a good number of keywords to target as you don’t want to limit your site to just one particular area you want to get yourself ranking in as many places as possible, but staying relevant is still needed to gain more users on your website. Then we can recommend a budget amount each month that we can use to optimise your site.

Executing SEO Onto Your Site In 2021

The process of SEO can take a lot of time depending on the existing size of your site. Once we have confirmed the monthly budget that you are happy with, we will start to go through the content on your site and what we will do is optimise all of the existing content on the site and this will include the meta descriptions on each page, making sure the page content includes the keywords for that particular page, make sure the file names and alt tags for images are correct as well.

Once all of the pages on the website are fully optimised and we are happy with them, we can start to make our own content, these pages will all be well written and relevant to the keywords discussed in the meeting. These pages won’t be directly visible to the homepage of the website if you don’t want it to be but we can make it so it is still accessible for Google to scan the page and score it.

The pages will include a range of content and media like video and images as Google likes to see this type of content on a site, this is because it is engaging and will grab the attention of people rather than just having a lump of text on the page. It is also important when making these pages to have them mobile friendly and they will need to have fast loading times as Google will see this as a very positive feature so that their users aren’t waiting for the page to load or if they are using mobile that it is compatible for their device.

A lot of work goes into each page of SEO and we are here to help you succeed with it. At the end of every month, we will send you a report on what has been done within the month and all of the latest stats and numbers from your site so you can see if you have had more compared to the last month or if your rankings have improved as well, all this information can tell you how your website is performing.

Digital Marketing Services SEO

The Benefits Of SEO In 2021

What kind of benefits can you get from SEO, firstly with SEO you will be able to get a lot of well written optimised content that will make your website look good and filled with a lot when people come across it, you will also benefit from more people visiting your website and this can then lead to people submitting enquiries onto your website for your services, this is where the well-written content comes into effect as you have successfully influenced Google to rank you high enough to get people clicking onto your site and then if the content on the site is good enough (for example products or services you offer) then you will have a good chance of converting a user into a customer.

How long will it take before I see more people on my site? This is a question that we get all the time and the answer is that it can vary from 6 months to a year to really see some good results and notice a difference in site visitors. We have had clients for many years and now they are flying high will the amount of people that come onto their site, this is because that we have had a lot of time to dedicated to a lot of different keywords and if you stick with it you will eventually benefit from it more than you could ever imagine.

Get In Contact with us if you are in need of SEO in 2021

Get in touch with us today

We work with all types of businesses – from start-ups to international corporations.

Based in Poole, Dorset, we offer web design in Bournemouth. We work closely with our clients to help build their brand online and actively seek ways to help promote our clients. Our team features creative, technical and business specialists. Together, we cover all aspects of
Apps & Animation
Photography
Web Design
Graphic Design
SEO & Online Marketing
Web Development
Hosting
Copywriting
Brochure Design
Lead Generation
Videography
And Much More

Expect Best Ltd

01202 237027

9 Virage Business Park 132-134 Stanley Green Rd Poole, Dorset, BH15 3AP

Ken Battrick
Ken Battrick
2021-06-02
Verified
Excellent graphic design capabilities combined with attentive and patient customer service. Expect Best produce some stunning website designs, now including our own. I wouldn't hesitate to recommend. Ken Battrick- Managing Director Accujet Ltd
emma coveney
emma coveney
2021-05-05
Verified
Highly recommend this company. After working with the team for over 3 months and rolling out 3 new websites I can honestly say it's been one of the nicest and easiest agency experiences I've ever had. Super friendly and accommodating with a very high standard of work - what more could you ask for. A huge thanks to all, without doubt will use again for other digital services when required.
Nidal Harriet
Nidal Harriet
2021-04-13
Verified
Highly recommend expect best, they are very helpful and quick to respond. Great job thanks guys!!
kieran graham
kieran graham
2021-03-31
Verified
great company at what they do, really helpful and very prompt
Nancy McManus
Nancy McManus
2021-03-29
Verified
Where do I start! I came to Alex in desperate need of creating a website for my new dog walking business. From the word go Alex and his team were amazing. Sufficient, knowledgeable and extremely quick. Having no experience or clue of how to create a website they did all the hard work and I mean all of it! I just provided my logo, colour scheme and style and within days a prototype had been created and I was sold! I know if I have any issues or questions from here onwards I can pick up the phone and know they will be happy to help! Couldn’t recommend enough! Thank you also to Ethan for putting up with my little changes and being great at communicating and direct! You guys are the best. Go team #expectthebest
douglas burden
douglas burden
2021-03-25
Verified
Needed my old website updating and to change hosting as my was super slow. So I had a zoom meeting with Alex and his team, by the end of the meeting and the excellent advice from Expect Best. I decided to get them to make me a brand new website on Wordpress and to host it with them. After my website was built the team was very accommodating to all my question about updating/changing bits of the website and always gave top advice. 10/10 website is now looks amazing and running super fast on desktop, table and mobile. I would recommend Expect Best to anyone who need a new website or a existing one updated.
Aaron Calver
Aaron Calver
2021-03-19
Verified
I have been using Alex and his team for many years now and have always been extremely happy. Their response times are exceptional and, we've just had a site re-vamp too which has helped simplify and modernise. I would highly recommend!
Joanne Blah
Joanne Blah
2021-02-08
Verified
Phenomenal team and always quick to deal with any issue! Thank you to the team for keeping us successfully running here in Australia
Elite Signs
Elite Signs
2021-02-04
Verified
Very pleased with the service. Ethan was very helpful and patient with all the changes we were going through. We are really happy with the finished website.
Loyd Cole
Loyd Cole
2021-01-05
Verified
Sean at Expect Best was brilliant when helping us design some email signatures for our company. We went back to Sean a great number of times with various different amendments and he remained patient, professional and got straight onto it throughout the process. A great credit to the company, I definitely won't hesitate to use Expect Best again.

Unit 9  l  132-134 Stanley Green Road  l  Poole  l  Dorset  l  BH15 3AP

*All our prices are exclusive of VAT unless stated otherwise

Expect best help businesses reach their full online potential by implementing well thought out digital marketing strategies and innovating ideas. As a Bournemouth Web Design agency, we are proud to be the best in the area when it comes to web development, SEO campaigns, social media management, photography and more.

 

 

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