SEO Campaign

A lot of businesses that have websites want to improve their Google search rankings but they don’t know what to do or even where to start. We can help you improve your rankings. We have had many years of experience with SEO. Our clients are always happy with the progress we make on their site.

Benefits Of SEO

SEO is important if you want your website to appear to a wider audience. Ultimately SEO will bring more users to your site and with that it will bring you more sales and enquires. The way this works is when we are on your site improving the content and updating meta descriptions and image file names Google will be able to identify what topic you are talking about and on top of that if the user experience is good and other things are to Googles standards they will rank you for the topic that page is talking about. This could be one of your services or products that you offer. SEO can also help boost your revenue, this is because you will be reaching people that you may not have been able to before and you will be able to offer your services to many more people. Another benefit of SEO is that you can choose who you target, more specifically you can target people in your local area by having locations in your phrases.

Our Process

When we first see your site, we will do some keyword research to determine what keywords you are best to target on your site. We do this so we can understand what services you offer and how much time we need to spend on your site to get your keywords to where you want them to be. The way we do work on these campaigns is we spend a certain number of hours on your website each month, as SEO can take time to come into effect and it isn’t an instant process. We keep working on the site month after month. When choosing what keywords to target we will ask you if you have any that you think will be good to target as you know your business better than anyone else. We will also set you up on our software where we will be able to track the progress of all your keywords. We will also set you up on Google analytics to see how many users you get on your site and we can compare the data throughout the campaign.

When we first start to work on your site we will work on the existing content on the site and we will make sure that all of the meta data is optimised correctly and things like image file names and image alt tags as well. This is to give you the best chance at climbing up the rankings as fast as we can get you there. Then after all our checks are done on the content that is already on the site, we will start creating our own pages on your site. These pages can be accessed by a public user from the homepage if you want them to or we can make it so they don’t link the homepage but still will be accessible from organic searches on Google. When creating this content, we will make sure to stay relevant to your own services that you offer with accuracy so when someone comes across it, to them it will just be another page on your site and not a page that can be seen to be just for SEO. When we are constructing these pages we will need to have images that are relevant to each service of yours, we can source these images ourselves but if you already have good quality images and videos you would like us to use then that would be very helpful in the making of your campaign. Google likes content with images and video as these are better for user experience and make the users time on your site longer. Once we have created a page, we can scan the page to make sure that it is as optimised as we can get it so we can assure you that every page we do on your site will be the best it can be.


If you have an SEO campaign with us, we will send you a report at the beginning of the month. It will include a PDF of your target keywords and will show you what position these are in and if they have moved up or down from the last month. Next to each keyword you will see how many searches they get per-month. In the first few months you may not see many changes in these keywords but overtime you will be able to see improvements happening and you will also see more and more people coming onto your site, this is because we will also send you a google analytics report. This will tell you exactly how many people have been on the site and it will also tell you other interesting bits of data like Bounce Rate.


Businesses don’t always know the best way of increasing their sales and with us we can help you do this through SEO. We can help you build a campaign that will help your site gain more users and these users will be directly looking for your services. Get in contact with us today to discuss what you need.

Question? The answer is usually yes.

Expect Best Ltd

01202 237027

9 Virage Business Park 132-134 Stanley Green Rd Poole, Dorset, BH15 3AP




Unit 9  l  132-134 Stanley Green Road  l  Poole  l  Dorset  l  BH15 3AP

*All our prices are exclusive of VAT unless stated otherwise

Expect best help businesses reach their full online potential by implementing well thought out digital marketing strategies and innovating ideas. As a Bournemouth Web Design agency, we are proud to be the best in the area when it comes to web development, SEO campaigns, social media management, photography and more.




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