What’s the most important aspect of SEO for your business? Unless you’re already the market leader in your area, it’s local SEO.
All the other components have value, but local SEO is what’s going to actually get you in front of searching customers. It’s the best way to convert clicks to sales and the only way to get noticed through a Google search.
To learn more about SEO business and what local SEO can do for you, keep reading.
What is Local SEO?
How does local SEO differ, anyway? Well, search engine optimization is the practice of getting your site a high-rank on the search engine result page (SERP.) In short, it’s about being the first result in someone’s search.
Local SEO focuses on reaching people searching for a product or service within a geographical region. If you take to Google and search for a plumber right now, you’ll notice that the SERP includes a map with the top three results. That’s local SEO.
It’s clear to see the benefit this has to those businesses. By practicing good SEO Google has rewarded those companies with high visibility. You can imagine how much more often they’re contacted by customers because of this.
So, what does it take to get your business ranked that high?
Listings and Directories
Since local SEO is defined by location, the first step is planting your digital flag in the ground. Google, Bing, and other search engines provide business listings. Registering here is your first step to getting noticed.
These are powerful tools that search engines draw their information from. For example, in the previous Google search, you’d noticed that those top results include their addresses, phone numbers, and reviews. Google pulls this data from your Google My Business page.
Once you’ve registered with the search engines, branch out to local directories. SEO runs off of high-quality backlinks, so getting your company into these databases helps build your online presence.
NAP refers to Name, Address, and Phone Number. Keeping this consistent is key to proper SEO. Keep this in mind when registering on local directories. They’re what allow the search engine algorithms to recognize your business.
Inconsistencies can cause these algorithms to read your business as being multiple entities. This limits how visible your page is.
The power of third-party reviews is astounding. No marketing budget can compete with a good word spoken by a satisfied customer.
Encourage your clients to leave 5-star reviews on your business pages to help super-power your visibility. Not only will it increase your ranking but also your likelihood of earning sales.
Making SEO Business Work for You
The difference between practicing SEO or not can be the difference between success and failure. Having a strong digital presence is more important every day.
Following the above steps will help get your business noticed. It’s a roadmap to having a high-ranking, high-converting site.
If you have any questions about local SEO or want some help applying it, let us know. Our SEO Business package will get you the results you need.