SEO Bournemouth
Cost-effective | Credible | Quanitifiable
More leads | More sales | More exposure
Here’s how our Bournemouth SEO company enhances your slice of cyberspace
Search engines favour content that FULFILS the user’s search needs.
Given EVERYONE’s dependence on the World Wide Web, complex algorithms utilised by Google have altered over time. Yet, our Bournemouth SEO specialists stay informed on how SEO is evolving to keep YOUR content ranked as high as possible. Fortunately for us, despite its minor development, SEO is founded upon three core metrics that our specialists MUST adhere.
The three pillars of SEO
Content
On-site optimisation
It’s no secret that content is KING. A large part of SEO involves creating engaging, informative content focused on relevant keywords. Specifically, keywords that users are searching for.
Links
Off-site optimisation
Speaking of which, backlinks from OTHER websites are KEY in determining YOUR ranking on Google’s searches. In essence, Google views these other sites as vouching for your reputation.
Structure
Technical optimisation
How your content is formatted can have a HUGE impact on how search engine algorithm see you online. Help this by using relevant keywords, optimised meta descriptions and other SEO practices.
The primary goal of our Bournemouth SEO expert’s strategy is to rank as highly as possible.
But how? The next step is more or less out of our hands. It’s how the search engine algorithms approach your site. Given that these aren’t human, you need to leave OBVIOUS clues for the algorithm to latch onto. Yet, much like our Bournemouth SEO expert’s involvement, there are three further steps.
Here’s how search engines rank pages:
STEP 1
Search engines like Google and Bing use bots to crawl across the web to discover, gather and record information about ALL content they find. The crawler originates from an authoritative page before tracing internal and external links to pages on other sites. The info they learn about each page – and how it’s semantically connected – is then indexed for search purposes.
STEP 2
Indexing
However, a page isn’t automatically indexed. They come under some HEAVY scrutiny; particularly if the content’s duplicated or spammy. Once indexed this functions like a library with the algorithm operating as the librarian – ready to retrieve the most accurate and beneficial results for the readers. These can include web pages, articles, images, videos, and other niche types of content.
STEP 3
Ranking
Our Bournemouth SEO specialists use our understanding of SEO to help influence how your page ranks. We prioritise user experience, employ non-manipulative ranking tactics, and follow ever-evolving SEO practices. Yet, to achieve this, we must follow the basic steps outlined in the three pillars of SEO before utilising any of our trade secrets.
Problem vs. Solution
Problem
Conflict
Solution
What is the value of hiring an Bournemouth SEO company over using PPC?
SEO is the most HONEST way for leads to discover and engage with YOU online.
Bournemouth SEO businesses are professionals IMMERSED in the practice of “Search Engine Optimisation”. This is an art and science designed to IMPROVE the visibility and positioning of web pages via ORGANIC search results.
Our SEO Bournemouth business helps optimise and refine websites:
– Technical configuration and site health
– Content relevance, quantity and quality
– Link popularity and findability via searches
We favour organic search results because they are the most HONEST way for people to discover and engage with YOUR content online. Therefore, a high-quality SEO strategy is ESSENTIAL for improving the quality and quantity of traffic coming through to your site. Remember, the higher your website is ranked, the MORE people will see it. Better visibility = more attention, more engagement and more leads.
Quality SEO involves many overlapping duties, such as:
– Identifying relevant keywords with search traffic potential
– Creating high-quality, engaging and informative content
– Optimising this for search engines, like Google or Bing
– Including relevant hyperlinks from high-quality sites
– Measuring and repeating the results, if they prove successful
Nowadays, SEO is considered an ESSENTIAL marketing activity. To put this into perspective, if you Googled something, you might have noticed the page features paid ads first FOLLOWED by regular results.
These are TWO separate fields, which are:
– SEO = organic search traffic or regular results
– Paid ads = search engine marketing (SEM) or pay-per-click (PPC)
The difference between these fields is immediacy and duration. SEO pages may take longer to rank, but will remain on the search engine’s radar UNTIL they’re outranked by a competing page. PPC pages are PAID to rank highly but will only sit at that spot for as long as you – the client – pay the fee. The issue with this is that those searching KNOW you whether you have paid the search engine to advertise this content. What’s more, said content might not be optimised or even relevant! This is what makes an SEO Bournemouth business essential for your own business.
The key differences between SEO and PPC are . . .
Position
Pay-per-click search results appear at the top of search engine results pages, and organic results appear beneath them.
Time
PPC offers almost instantaneous results. SEO can take longer – weeks, months or even years to achieve organic search.
Payment
PPC is paid on a cost-per-click (CPC), whereas SEO traffic is free – although it does require an investment of both resources and time.
ROI
The return on investment of PPC is easier to measure but stagnates over time. SEO is harder to measure but often improves over time.
Traffic
Roughly 20-30% of searchers click on PPC results, and 70-80% of searchers click on organic SEO results.
Lead Generation
More reach. More sales. More revenue.
✔ Drastically increase marketing ROI
✔ Attract and acquire first-rate leads
✔ And more
Search Engine Optimisation (SEO)
Cost-effective. Credible. Quantifiable.
✔ Complimentary SEO report
✔ Rank hire and increase your traffic
✔ And more
Web Development
Eye-catching. Budget-friendly. Profile-raising.
✔ Brochure websites
✔ eCommerce websites
✔ And more
Get in touch with us today
We work with all types of businesses – from start-ups to international corporations.
Unit 9 l 132-134 Stanley Green Road l Poole l Dorset l BH15 3AP
*All our prices are exclusive of VAT unless stated otherwise
Expect best help businesses reach their full online potential by implementing well thought out digital marketing strategies and innovating ideas. As a Bournemouth Web Design agency, we are proud to be the best in the area when it comes to web development, SEO campaigns, social media management, photography and more.