SEO for Bournemouth & Poole Businesses

Expect Best SEO Agency are based in Bournemouth & Poole, serving over 300 customers

We have years of experience in SEO best practise and website optimisation. Founded in 2010 we have been around since the start of commercialised SEO. It is this experience through some initial trials that gives us the confidence to operate and run an effective SEO campaign for your business whether you are based in Bournemouth and Poole or further afield we are able to help. We conduct a lot of our business remotely so can process a campaign for you from a distance if needed. We have some customers who we have never met face to face but have worked with for years.

Our advice on SEO Bournemouth based campaigns

One of the main tips we can provide for SEO campaigns is getting the foundation of the campaign right. Once you set out on an SEO campaign it is hard to change direction part way through. It is crucial to ensure that research is done correctly and accurately from the start. This is going to give you the best chance for success with your SEO campaign. To ensure your research is done correctly we will have to first understand your business and its priorities online. We will work with you to understand what the keywords are you think people will use when trying to find you on Google, we will then develop that into a list which we also feel is applicable. Once we have compiled a joint list of keywords for you we will determine which of those are most viable. How will we do that? The process is simple please see below for a breakdown.

Our SEO Bournemouth & Poole process

Get help from our SEO consultants. Based in Bournemouh & Poole

Our SEO consultants who are all based in our offices in Bournemouth & Poole will work with you constantly to ensure that the time we spend working on your campaign is spent in the most cost effective manner possible. This means that the SEO consultant we allocate may alter the campaign as they go to make the process the most effective based on the results.

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Ensure the keyword is relevant to your business

It needs to be something you sell or provide, a simple misinterpretation could drive a lot of non-relevant traffic to your site which would be a waste of time and effort from the very start. In order to determine if a keyword is relevant you may also need to think about other uses of that same keyword. It may be that the same keyword can be used to mean something completely different in another context, meaning that the search figures may be for a different market altogether.

Look at the amount of competition that keyword has

By checking to see how many other sites target that same keyword we can get a feel for the amount of competition there is. For example if we targeted SEO in Bournemouth & Poole as our keyword and there were many other companies with that same keyword then we might decide that the phrase was too competitive and therefore not so viable for time to spent targeting it.

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Look at the number of searches per month that keyword has

Look at the number of searches per month that keyword has in a relevant geographical area, the compare that to the competition (last point). We can then determine the viability of that keyword, which if it is good will enable us to setup a campaign that can be cost effective.

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Create a priority list

Create a priority list. You may need to advise us if out of all the services and products you provide which are the priority for you start selling online, this stops time from being spread too thinly and allows for priority keywords to rank more quickly.

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Not spreading the campaign too thin

Not spreading the campaign too thinly or making it too specific. If we target too many keywords it will be likely there will not be enough time for us to actually rank all keywords. We would focus on some easy wins, then go back and pickup some of the harder keywords later on, after giving you the confidence that the campaign is working so far.

Track & measure results

Ensuring that we track and measure the results. It is all very well working on the campaign however we need to know what effect this is having on the rankings and so do you. We will track the rankings and provide a very simple report showing where you are positioned for a given keyword. This will make it easy for you to compare where you rank based on previous results to see if the rankings have improved.

SEO Bournemouth & Poole Budgets – What should I spend on my SEO campaign

If you are trying to consider what you would need to spend on your SEO campaign then you would need to first assess your businesses online marketing budget as a whole over a 12 month period. We would encourage businesses not to spend all their marketing budget on SEO, however the higher a % allocated over a long period of time does generally allow for us achieve a better return on investment.

If we were to look at a scenario here, if a business was looking to increase their revenues from an online marketing campaign we might loosely address the following concept. To increase their revenue by £100,000 per year by SEO they would look at potentially allocating a minimum of 10% budget to the campaign. So for a business looking to increase revenues in that manner they would look to invest £10,000 over 12 months, giving a budget for SEO of around £830 per month. This would allow the SEO agency enough time to complete the tasks they need to give the business the exposure it needs to generate that sort of revenue. One of the main issues businesses need to address is the proportions in which they should allocate SEO budget. We have experienced cases where the company may want to increase revenues by £1,000,000 online but would only be prepared to invest £1,000 per month. It is not a realistic proportion, so the expectation and budget needs to be managed accordingly.

Likewise, as well as the budget being too small it should not be too big for a good SEO campaign to run it will need to run 6-12 months. If the budget you have allocated exceeds the sustainability of that then the campaign will need to potentially be something your business can afford to run without seeing a return on for that period of time. By accepting this factor from the start it means your business can endure the process of getting the rankings you need and reaping the rewards of a well maintained SEO campaign. If you can run an SEO campaign into the 1-2 year period it will start to make much better results and returns for the business.

SEO Bournemouth & Poole – How long should I run my campaign for?

We consider an SEO campaign to be similar to the concept of doing exercise. It tends to be more effective if you do little but often. SEO isn’t something we ‘complete’ but improve constantly. We would therefore recommend looking at the campaign as something that develops over a 6-12 month period, however we may see results as soon as 3 months in.

Most of the businesses we work with will run their campaigns for years after seeing the results they can achieve within the 6-12 month period. Usually once a business sees the results, they will continue to run the campaign.

What this does is continue to drive down the cost per enquiry since the cost of the SEO tends to stay the same each month however the number of enquiries generally increases. Some businesses do notice this and invest more into the SEO so that it will speed the campaign up and therefore generate more revenues for the business. It ends up being a simple process whereby the more a business invests into it the more they get in return.

SEO Bournemouth & Poole – measuring viability

To measure how via the campaign is for your business we must need some way of tracking this. As well as the ranking reports we send we can track the enquiries through the site, so we know if the enquiry is coming from organic searches.

It then becomes quite easy and simple for you as the customer to determine on how much it costs you per enquiry, compare that to other lead generation methods and we usually discover that this method is the most cost effective.

We will also measure your position on Google each month and supply that as an easy to understand report which shows you’re positions in an easy to understand format, enabling you to cross compare against previous months and ultimately see where the improvements lay. We will consult you on the progress so that you can understand in full how the campaign is working and what is beneficial to your business. You will then know whether the work we have done is generating leads and sales at a cost which is sustainable for the business. By us producing this report it allows us to keep the whole process transparent to the customer, allowing both parties to easily assess the effectiveness of the campaign. This allows the customer to also build confidence in the work that is being done, rather than spending money on something where they cannot easily see the direct effect that is has on their business.

SEO Bournemouth & Poole – Types of SEO content

SEO is not just text based content, Google will look at other content for your SEO Bournemouth & Poole campaign. This can include Videos, Images, Products, News items, Backlinks & more. This will enable you to target SEO not just with your content which is text based but also any type of content you produce and place online. It is worth ensuring that you cover a few different types of content, not just for the sake of Google but also because it generates interest for the reader. It allows them to visually understand and more quickly interpret the information you are presenting.

Images – Will allow you to showcase what you are doing visually so it is important we include these in your SEO campaigns

Maps – Letting Google know where you are, for example we would display below our location in Bournemouth & Poole as a way of letting Google know of our geographical location. This would also help the users of the page to identify the location of your business, making it much more useful to them.

Videos – Google owns Youtube so it is worth remembering that the changes of these platforms sharing search data to an extent is likely. Therefore it is worth remembering that some people may prefer to consume the content you have to offer in the form of a video rather than other mediums. We can also present this in the form of animated videos, which is a service we provide, great for showcasing your product or service in the Bournemouth & Poole area.

News Items – Keep Google up to date with blog and news items so they are aware of the type of content you produce. This will allow them to understand more about your content as a whole. By providing this information to Google you are also helping it provide answers to its customers. Therefore it is always a good idea to publish as much content as possible.

SEO Bournemouth & Poole – SEO vs other marketing methods online

SEO is often compared to other marketing methods. People may wonder which is best for them. We have prepared a table that can try and demonstrate some of the factors between each of the marketing methods in comparison to SEO.

SEO Bournemouth & Poole – examples of successful case studies

We can provide examples of case studies on clients websites that we have worked on and continue to work with. If you contact us via our contact page we can provide and talk through some successful campaigns. What this does is show you how we are able to apply SEO to any industry to ensure that they benefit from cost effective leads and sales. We work with many business across Bournemouth and Poole as well as further afield, helping them to improve rankings on hundreds of keywords.

Our case studies can also demonstrate the position of growth for these businesses in Bournemouth and Poole over a period of time, by highlighting the start and end position of the campaign. This can show you what we can achieve with a similar budget over a period of time.

SEO Bournemouth & Poole – the future of SEO

One question people may ask is what is the future of SEO, and will it be around in years to come? While people may not know the market direction exactly because we do not know the technologies that will exist in future it is highly likely even with voice search that SEO will exist in future. People naturally search for answers, so investing into SEO as a long term marketing campaign is arguably a good idea. SEO is bound to be a staple diet of peoples means to finding answers to their queries. What we may need to do is adapt your content into niches to ensure that you are keeping the content specific to what the user wants with the correct type of media, i.e. video, images etc. This will help you to stay relevant in those search markets as they become more specific in the future.

SEO Bournemouth & Poole – Relevance of SEO

SEO Plays a key part in generating high quality leads. Leads from social media or email marketing may be people you are trying to ‘sell to’, however if someone is looking for something already the chances are that they may already be decided that they want to buy that product. By using this to your advantage it doesn’t mean you need to convince they customer they need to buy what you have, you just need to convince them that what you have is good.

SEO Bournemouth & Poole – How to grow SEO

To grow your business via SEO we are looking at the leads we generate and how that can become a dependency for your business. For example the SEO leads can potentially be transferred directly to a CRM system for your sales team to process. We have previously integrated SEO based lead forms directly into a companies CRM system so that we can help their sales team jump straight into a call form the enquiry coming into the site, and enabling them to keep track of the progress of each enquiry. It is this sort of seamless integration that allows us to ensure our process ties in with the company processes and completes the sales process from the ranking on google through to the completion of the sale. This sort of approach to SEO is sustainable for a business and allows them to maintain their position and leads without having to be directly connected to an advertising budget.

SEO Bournemouth & Poole – Improving conversion

SEO is great for getting people to your website, however we feel that part of our job is to help you measure and improve your conversion. If for example you are getting a high bounce rate it might imply that the keywords you are ranking for are not relevant, people are visiting your site and leaving too quickly. We can help identify this and ensure that people are using the correct keywords to visit your website.

So how do we improve conversion of your SEO Bournemouth or Poole campaign? We can work with Google analytics code installed, this allows us to see what Google sees in terms of the visitors, how long they spend on the site, and use this to make informed decisions about users behaviour. We also have the option to install and run heat maps which will allow us to understand more about where users click when they are on the site. We can also learn more about how much content they read and where they get to on the page, or what % of the page they actually read. This can help us learn more about user behaviour and therefore help us to better understand how we can adjust the campaign and potentially website to better tailor their needs. In doing this we are likely to improve the user conversion by directing the user to the right place as quickly as possible.

We are also able to record sessions of the user, we can detect also the device they are using which will allow us to see if they are having trouble with areas of the site, so that we can help make improvements in those areas. It is this level of detail that helps us improve the quality of the SEO campaigns we deliver. This detail will help us make decisions based on the statistical facts of the website, and makes changes based upon information rather than speculation. The session recording will also allow us to see how people may potentially exit the website, perhaps they visited a page which did not provide them with sufficient information, we can add more to it to allow them to find the information they need rather than leave the website. We may also find that the visitor visits the product page to purchase but cannot quite make a decision or perhaps is unhappy about the price of the product, therefore decides to leave and look elsewhere. By using all this information we can maximise the conversions on the website and reduce the potential losses by retaining the visitor on the website.

SEO is great for getting people to your website, however we feel that part of our job is to help you measure and improve your conversion. If for example you are getting a high bounce rate it might imply that the keywords you are ranking for are not relevant, people are visiting your site and leaving too quickly. We can help identify this and ensure that people are using the correct keywords to visit your website.

So how do we improve conversion of your SEO Bournemouth or Poole campaign? We can work with Google analytics code installed, this allows us to see what Google sees in terms of the visitors, how long they spend on the site, and use this to make informed decisions about users behaviour. We also have the option to install and run heat maps which will allow us to understand more about where users click when they are on the site. We can also learn more about how much content they read and where they get to on the page, or what % of the page they actually read. This can help us learn more about user behaviour and therefore help us to better understand how we can adjust the campaign and potentially website to better tailor their needs. In doing this we are likely to improve the user conversion by directing the user to the right place as quickly as possible.

We are also able to record sessions of the user, we can detect also the device they are using which will allow us to see if they are having trouble with areas of the site, so that we can help make improvements in those areas. It is this level of detail that helps us improve the quality of the SEO campaigns we deliver. This detail will help us make decisions based on the statistical facts of the website, and makes changes based upon information rather than speculation. The session recording will also allow us to see how people may potentially exit the website, perhaps they visited a page which did not provide them with sufficient information, we can add more to it to allow them to find the information they need rather than leave the website. We may also find that the visitor visits the product page to purchase but cannot quite make a decision or perhaps is unhappy about the price of the product, therefore decides to leave and look elsewhere. By using all this information we can maximise the conversions on the website and reduce the potential losses by retaining the visitor on the website.

Question? The answer is usually yes.

Expect Best Ltd

01202 237027

9 Virage Business Park 132-134 Stanley Green Rd Poole, Dorset, BH15 3AP

 

 

 

Unit 9  l  132-134 Stanley Green Road  l  Poole  l  Dorset  l  BH15 3AP

*All our prices are exclusive of VAT unless stated otherwise

Expect best help businesses reach their full online potential by implementing well thought out digital marketing strategies and innovating ideas. As a Bournemouth Web Design agency, we are proud to be the best in the area when it comes to web development, SEO campaigns, social media management, photography and more.

 

 

 

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