PPC B2B Lead Generation

reduce costs + increase quality & quantity

Why Using PPC B2B Lead Generation Might Be a Good Idea

Instantly move into markets you might not yet have a foothold in.

A business might use PPC B2B lead generation to gain an immediate advantage in their field. Whilst the main reasons for opting for PPC – over something like SEO – might arise due to matters of urgency, it still attracts relevant enquiries. This is because PPC puts ads in front of the customer almost instantly. It also allows businesses to move into markets they might not yet have a foothold in. Now, as you might imagine, this is a big deal. It’s for this reason that a search engine like Google charges for this form of B2B lead generation – and it can become quite expensive to promote. Unfortunately, most businesses that find themselves in a lull do not have time to wait for something like SEO to pay off. Therefore, PPC B2B lead generation can be seen as a saving grace because of its immediate deployment.

PPC B2B lead generation features a relatively easy setup process and usually takes no more than a couple of hours. However, it’s the harder elements of the process that’s the problem. How do you go about getting the visitors you have already paid for to leave their details with genuine interest? You need to do so in a way that makes them happy to part with their money when they see what your business has to offer. Conversions like this rely on the nature of your B2B business, however, these tend to not only be price dependent but contextual too. Therefore, should potential customers decide to leave their details, a business might opt to supply them with a price list. In such a situation, the business has gained the details of the visitor in exchange for something of value. Going forward, the lead can refer to this when sourcing a supplier. This small token can help cultivate the impression that your business is the supplier they’re looking for.

B2B Leads Sales Database

How to Effectively Implement PPC B2B Lead Generation

Focus on one singular aspect – what are you trying to promote?

Whilst there are other channels that also run a “cost per x number of views” approach, assume that we are referring to Google PPC. With this in mind, in order to run an effective PPC B2B lead generation campaign a business needs to turn its attention to one singular aspect. What is it trying to promote? Once they’ve identified what they have to offer, the business needs to get into the mind-set of their customers. They need to assume what keywords their customer is using to search for the products and services that they have to offer them. To achieve this, the business can retrieve suggestions from something known as Google PPC Adwords software. This software not only identifies keywords the business might have overlooked. It also indicates the cost per click when someone clicks on said ad. The benefit of which, allows the business to set a daily budget for their campaign. Based on these conversion percentages, they can then get a rough idea of the number of enquiries to expect from such a PPC approach. This software offers enough upfront information as to whether PPC B2B lead generation is viable for a given marketing budget. Once this cleared by the business’s finance department, the campaign can be activated instantly. For it to be effective, however, visitors need to be directed to a landing page that features little distractions. In an ideal world, they shouldn’t be faced with content that’s not associated with the keyword they used to find the page. If the information on the page is sufficient – and the visitor has genuine motives – they should enquire.

PPC B2B Lead Generation

What is PPC B2B Lead Generation?

Boost sales by driving traffic to your webpage.

For those new to the concept of PPC B2B lead generation, we’ll break it down. Businesses like ours utilise PPC or “pay per click” in order to drive traffic to a particular webpage. When the visitor arrives on the page, the content they face will be relevant to the keyword they searched for. If they like what they see and enquire, then that visitor would then be classed as a lead. Once listed, this lead generation is typically fed into a CRM system. This way, the sales team working for that business can approach the lead about their enquiry, then log and track that particular case for future use. From here, they will usually scope the nature of the enquiry and use that to determine how close that particular lead is to purchasing. By gauging the urgency of the query, they can then determine when to reconnect with the same contact. However, they would also need to consider the best ways of communicating information to best support their enquiry. By checking back in regular intervals, the business nurtures this B2B lead and sees if they have progressed towards a purchase.

How Much Does PPC B2B Lead Generation Cost?

Calculate the relative price per enquiry using a tracking cookie.

The cost of PPC B2B lead generation can be calculated by inputting the keyword to Google AdWords. In doing so, you can the software feedbacks the relative cost per click. Based on the offer – and the industry in question – the business can then calculate their cost per enquiry using a tracking cookie. This is attached to an enquiry form on the landing page and will let the business know how many visitors or “clicks” they receive. Once the business determines a budget, the PPC can be limited to a certain number of click opportunities per day. This way, you won’t overstep your allocated budget.

Enquire About Our PPC B2B Lead Generation

Achieve more with our in-house lead specialists.

You wouldn’t get an electrician to do your plumbing, so why settle for anything less when it comes to your promotional campaigns? PPC B2B Lead generation is always best led by a specialist who has key experience in this area. At Expect Best, we have in-house lead specialists who deal with PPC B2B Lead Generation. Our team have a wealth of experience in establishing these types of campaigns and can do it for far less than you might think. Better still, unlike other agencies, we don’t charge a high % fee on your budget. We simply charge a nominal fee for your setup and a monthly report fee – which is completely optional. All the money you then pay to Google goes direct to Google. No ifs, no buts. We are not there to stand in the way of progress, we are there to build it. With this said, some clients opt for the fully managed service. This involves us refining the campaign running tests and reporting back to you for a far more optimised approach. Whilst this does cost more, it allows businesses to save money in the long run by reducing the cost per click and increasing their conversions. Sound interested? This could be you. Simply get in touch today.

PPC B2B Lead Generation

Get in touch with us today

We work with all types of businesses – from start-ups to international corporations.

Based in Poole, Dorset, we offer web design in Bournemouth. We work closely with our clients to help build their brand online and actively seek ways to help promote our clients. Our team features creative, technical and business specialists. Together, we cover all aspects of
Apps & Animation
Photography
Web Design
Graphic Design
SEO & Online Marketing
Web Development
Hosting
Copywriting
Brochure Design
Lead Generation
Videography
And Much More

Expect Best Ltd

01202 237027

9 Virage Business Park 132-134 Stanley Green Rd Poole, Dorset, BH15 3AP

Ken Battrick
Ken Battrick
2021-06-02
Verified
Excellent graphic design capabilities combined with attentive and patient customer service. Expect Best produce some stunning website designs, now including our own. I wouldn't hesitate to recommend. Ken Battrick- Managing Director Accujet Ltd
emma coveney
emma coveney
2021-05-05
Verified
Highly recommend this company. After working with the team for over 3 months and rolling out 3 new websites I can honestly say it's been one of the nicest and easiest agency experiences I've ever had. Super friendly and accommodating with a very high standard of work - what more could you ask for. A huge thanks to all, without doubt will use again for other digital services when required.
Nidal Harriet
Nidal Harriet
2021-04-13
Verified
Highly recommend expect best, they are very helpful and quick to respond. Great job thanks guys!!
kieran graham
kieran graham
2021-03-31
Verified
great company at what they do, really helpful and very prompt
Nancy McManus
Nancy McManus
2021-03-29
Verified
Where do I start! I came to Alex in desperate need of creating a website for my new dog walking business. From the word go Alex and his team were amazing. Sufficient, knowledgeable and extremely quick. Having no experience or clue of how to create a website they did all the hard work and I mean all of it! I just provided my logo, colour scheme and style and within days a prototype had been created and I was sold! I know if I have any issues or questions from here onwards I can pick up the phone and know they will be happy to help! Couldn’t recommend enough! Thank you also to Ethan for putting up with my little changes and being great at communicating and direct! You guys are the best. Go team #expectthebest
douglas burden
douglas burden
2021-03-25
Verified
Needed my old website updating and to change hosting as my was super slow. So I had a zoom meeting with Alex and his team, by the end of the meeting and the excellent advice from Expect Best. I decided to get them to make me a brand new website on Wordpress and to host it with them. After my website was built the team was very accommodating to all my question about updating/changing bits of the website and always gave top advice. 10/10 website is now looks amazing and running super fast on desktop, table and mobile. I would recommend Expect Best to anyone who need a new website or a existing one updated.
Aaron Calver
Aaron Calver
2021-03-19
Verified
I have been using Alex and his team for many years now and have always been extremely happy. Their response times are exceptional and, we've just had a site re-vamp too which has helped simplify and modernise. I would highly recommend!
Joanne Blah
Joanne Blah
2021-02-08
Verified
Phenomenal team and always quick to deal with any issue! Thank you to the team for keeping us successfully running here in Australia
Elite Signs
Elite Signs
2021-02-04
Verified
Very pleased with the service. Ethan was very helpful and patient with all the changes we were going through. We are really happy with the finished website.
Loyd Cole
Loyd Cole
2021-01-05
Verified
Sean at Expect Best was brilliant when helping us design some email signatures for our company. We went back to Sean a great number of times with various different amendments and he remained patient, professional and got straight onto it throughout the process. A great credit to the company, I definitely won't hesitate to use Expect Best again.

Unit 9  l  132-134 Stanley Green Road  l  Poole  l  Dorset  l  BH15 3AP

*All our prices are exclusive of VAT unless stated otherwise

Expect best help businesses reach their full online potential by implementing well thought out digital marketing strategies and innovating ideas. As a Bournemouth Web Design agency, we are proud to be the best in the area when it comes to web development, SEO campaigns, social media management, photography and more.

 

 

Copyright 2022 - Expect Best Ltd

Privacy Policy

 

×