Online marketing also know as Digital marketing can help your business achieve specific goals. We can help you achieve these goals through a strategy with carefully selected marketing channels such as paid, earned and owned media.
An online marketing campaign is the building blocks towards your end goal in your strategy. For example if you want your website to generate more leads and that is your main purpose of your strategy then you will want to look into an SEO campaign. Ultimately this will bring more users to your website and get you increased leads. But in online marketing not everyone has the same goals and therefore need different types of campaigns to run. With us we can listen to what you want to improve on in the digital world and we can come up with a campaign that will help you with your goals. See what type of campaigns you can run with us down below:
When you are marketing online it always helps when you have a website. This is for all of your potential clients to come to. With us we can build you a modern website that will be user friendly and easy to navigate. You can tell us exactly how you want the website to look and how you want it to function. We will be able to make it a reality. Whether you just need a website to advertise your services on or you need an e-commerce site to sell your products. we will be able to do this for you.
If you have a website up and running you may want to look into SEO if you want to drive more sales or enquiries. If you’re an e-commerce site or you just have a regular site with all of your services on there you can take full advantage of SEO. We can do some research on what services you offer and products you sell and come up with keywords which we think will help your business succeed. Depending on if you are local or national our keywords will always target an audience that will be looking directly for your services. Every month we will send you a report with your rankings and a comparison from the last months results to see how much they have improved. We will also send you data from Google analytics. This will tell you how many people have been on your site in the last month and it will also compare the site visitors to the month before so you can see if the site is getting more users. You will be able to see the bounce rate as well (Bounce rate is the amount of people that enter your site and then exit your site without going onto another page). This normally comes as a percentage so getting that percentage as low as possible is the goal.
You may want to build your presence on social media like Facebook and Twitter. You can do this in a variety of ways. If you are a tradesman you can post images and pictures of the jobs you have done to show your audience what kind of work you can do and give them a visual representation. More and more people are using social media like Facebook to find people like tradesman to complete the jobs they need done. Some people will find a suitable person to do the job for them. It is said that over 50% of consumers on Facebook have found a brand while scrolling through their timeline. This is a big audience that you can advertise yourself to. Facebook offer a paid ad service. This might be something you want to look into if you want quick results and people onto your social profile.
Email campaigns are a very good way of keeping your leads and customers up to date with your business. Most consumers will check their emails everyday and sending them marketing material will encourage them to become a customer or even a repeat customer and it may even just remind them of your services. With email marketing campaigns you can get a very good return of investment as the people that are on your email send list will already be interested in what you have to offer them and sending them an offer or just notifying them that you have a sale on may convince them to purchase from you. We can build all the content for you and we can even send out the emails on your behalf. Contact us for more information.
Google AdWords can be used to get an audience on to your site quickly. This method can be very costly depending on what keywords you decide to target. Clients normally use this type of campaign to get enquiries in while their SEO rankings are climbing up the organic searches.
When you are starting an online marketing campaign you know what results you want from it. But you don’t always know the best ways to get those results. With us we can guide you and build a strategy with you to achieve your goals and set new ones. We have dealt with many business and industries all with unique targets. When it comes to you, we will be able to adapt each campaign to build an audience base and to increase your customer base and sales.
Question? The answer is usually yes.
Expect Best Ltd
9 Virage Business Park 132-134 Stanley Green Rd Poole, Dorset, BH15 3AP
Unit 9 l 132-134 Stanley Green Road l Poole l Dorset l BH15 3AP
*All our prices are exclusive of VAT unless stated otherwise
Expect best help businesses reach their full online potential by implementing well thought out digital marketing strategies and innovating ideas. As a Bournemouth Web Design agency, we are proud to be the best in the area when it comes to web development, SEO campaigns, social media management, photography and more.
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