When you advertise yourself online you need to find and target an audience that is best suited to your services and products. Some platforms will have more of your audience on it than others so dedicating time towards the platforms which your audience are more prominent on is important.
When you are advertising online a website is a must have. You can have all of your services and products placed on your website so people can read up on. They can gain more information on what you do as a business and learn all of your services. We have a team that can design and build you a website. We will discover what industry you offer your services to and design a website that suits your industry and that will appeal to your target audience. If you have any feedback or amendments for our designs then we can work on that and get it back to you with your suggestions. Once you are happy with the design we have made, we will go ahead and build the website for you and we will keep you up to date with all the updates we make to the progressing site. Once the site is fully built you will be able to offer all of your services to a much wider audience that search on Google every day.
If you already have a big customer base email marketing can be a great way to stay in touch with them as you will already have that relationship in place. Whether you just want to update your customer base with what is going on with your business at that current time or you want to give them a discounted service the next time they come to you for work to be done. We can build a campaign that can contain anything you want it to and will be able to reach as many email addresses as you have. Email marketing can be a great solution for anyone. We can take all of your needs for a campaign and make it a reality for you. Mailchimp and other email marketing platforms will allow you to effectively send your marketing material to your customer base. With our data collection forms you will be able to keep expanding the amount of people you will be targeting in these campaigns.
Social media is a great way to stay in touch with the world. This can be a huge benefit to you as you can stay in contact with all of your clients, keep them up-to-date with all the latest that is going on with your business. A lot of business faces the problem of not being able to have the time to do social media posts, this is why we are here, we can help you post regular updates onto your social media page so that you don’t fall behind. You can post anything you like job updates, before and after pictures from your recent jobs to promote the services you do. Facebook and Instagram are the favourites to post on as these are where people are mostly active and are more likely to see the things that are being posted onto your page. We can design particular posts to make them look professional and impressive so that it catches the eye of your potential clients. Some research has discovered that 50% of consumers have discovered a brand while on Facebook. This is a market that any business can go into. So, building your social media presents is a very useful thing to do.
Search Engine Optimisation can have a big effect on your business. This is because as your website starts to climb up the rankings on Google it will direct traffic towards your site and in theory you will get more site users and therefore more enquiries. With us we can target an audience or audiences that will be directly looking for your services as we will target keywords that your potential customers will be searching for. At the beginning of every month we will send you a report comparing the metric data from the previous month. This includes your keyword rankings, and you will be able to see how many positions they have moved up. We will also send you Google analytic data that will tell you how many people have been on the site in the last month compared to the month before and will also show you other bits of data that may be interesting to you. We have years of experience in SEO and we know all of the best strategies when it comes to advertising yourself online.
AdWords is a good way to advertise your website but we recommend that this is only for short term purposes as when you have a campaign going on for a long time it can become very costly and you may not get the full benefit out of the ads. We recommend a short campaign that may help you get more enquiries until your SEO rankings start to get near to your targets and then you can stop the AdWords campaign. For more information about this get in contact with us!
When you own a business, you know what results you want to get but you don’t always know the correct path to get there. That is why our consultancy services are so important and we can help you get into the right path in the digital world. You may just need some assistance in your current affairs or we can help you build a whole new strategy to help you reach your goals. We have worked with a lot of business that all have their own unique requirements when it comes to results but there is one main goal, they all have in mind and that is to increase their revenue. We can help you build an audience, create content, build your brand image and ultimately increase your sales. Speak to us today to find out exactly how we can help you go further online.
Question? The answer is usually yes.
Expect Best Ltd
9 Virage Business Park 132-134 Stanley Green Rd Poole, Dorset, BH15 3AP
Unit 9 l 132-134 Stanley Green Road l Poole l Dorset l BH15 3AP
*All our prices are exclusive of VAT unless stated otherwise
Expect best help businesses reach their full online potential by implementing well thought out digital marketing strategies and innovating ideas. As a Bournemouth Web Design agency, we are proud to be the best in the area when it comes to web development, SEO campaigns, social media management, photography and more.
Who We’ve Worked With