Why is marketing important?
Many businesses will focus on sales – having those direct one on one conversations. Of course, this is hugely important, as sales mean revenue and revenue makes for a healthy business. But time and time again, the biggest issue businesses face is starting these conversations. This is when great marketing can be transformational, which is where a marketing agency Bournemouth come in.
Rather than it being a one-to-one conversation, marketing is like having a conversation with an entire audience of people. The bonus is that you can effectively ‘pitch’ your business to 100’s if not 1000’s of people in one hit. The downside is that if that pitch isn’t well structured, you can very quickly lose an audience of people. This is why it’s critical to have a carefully calculated marketing strategy.
Using the web, there are now a number of ways to start this conversation. Whether it’s through a video telling your brand story, or a blog keeping your audience up-to-date on your latest news. However you decide to deliver this conversation, you’ll want to make sure that you’re saying the right things.
Which marketing method is best?
Truth be told, there is no one single answer. To determine the best method of marketing, we must understand your business. Some of the most important questions to start out with are:
– Who is my ideal audience?
– Where is their attention?
– What kind of content do they like to consume?
– Who am I competing against for their attention
Once you know who they are, where they’re looking and want they want – you can then start to build your strategy. For example, let’s say you’re a care home and your audience is middle-aged people with elderly parents. Using Snapchat as a marketing stream is probably not going to be effective, given the typical audience age. Conversely, if your audience is young people, statistically you’re more likely to see higher engagement with video over text. As you can tell, there is no one size fits all approach to marketing.
Getting your strategy right – Marketing Agency Bournemouth.
Getting your strategy right can be the difference between failure and success. Many businesses will use a process of trial-and-error, trying different things until they get a response. Although this method can be effective, it can also be very damaging. With every piece of content you put out, your brand image is on the line. If you do enough bad marketing, you run the risk of ruining your brand and losing your audience.
It would be fair to say that no one can guarantee you results – but experience and expertise can certainly minimize failure and maximize success. On a daily basis, we work with clients across a variety of industries to develop and implement their strategy. Our experience allows us to consistently deliver results, which is why we are a trusted marketing agency Bournemouth.
Start the conversation with us.
If you’re ready to take your marketing to new heights, then give us a call today on 01202 237027. Whether you need a complete strategy planned, or just someone to consult on your own, marketing agency Bournemouth.