Your website is a critical tool for building your business and creating awareness for your brand. 

Not only does it need to work well on a laptop or desktop, but your website must also be mobile-friendly. Mobile usage accounted for almost half of the global internet traffic in 2017. 

When you need more than your mobile-friendly website to enhance your product or service for customers who interact with your business by phone, it’s time for an app. 

However, it’s essential to create an app the right way to give your business a competitive edge. Here’s what you need to know about small business app development for your business. 

How Does It Fit?

Before you create an app, make sure it fits your business and service model.

Never create an app just for the sake of having an app. Never create an app because your competition has an app if it doesn’t do anything to help you stand out from competitors. 

Does an app enhance your customer’s user experience? If the answer is yes, create a plan for your app. 

Consider App Types, Platforms, and Functionality

Ideally, your app should be available to customers on both iOS and Android mobile devices. Beyond availability, the app needs to perform well no matter the mobile device. 

  • Plan your app as a cross-platform app from the start to save time and money on the app’s creation. When your app is available on multiple platforms from the start, you’ll make more customers happier–sooner rather than later. 
  • Make sure your app is functional. Few things create a worse customer user experience than an app that doesn’t work. Don’t ruin an excellent online customer experience by rolling out a bad app. Test, test, and test again before giving customers access to your app.
     
  • Sync the app with your website. What your customer sees in the app should be the same experience they get online. Products, offers, and account information should be excellent no matter how your customers choose to interact with your business online. 

These are critical details to discuss and plan with your app developer. When searching for a company to design your app, make sure they understand your business, what you expect of the app, and how it fits into your overall business plan. 

Budget for the App You Want

Make sure the idea for your app fits your budget. If you have grand plans but a small budget, work with your developer to roll out your app in phases. 

Give your customers a taste of your app. As your budget increases, add more features to keep customers engaged. 

Expect the Best When It Comes to App Development 

Never settle for a bad app. Your business depends on it!

When it comes to app development for your small business in Bournemouth – Poole, let Expect Best create the app you need. 

We work with all types of businesses, including start-ups and international corporations. Contact us to add the right app to your business plan!

Question? The answer is usually yes.

Expect Best Ltd

01202 237027

9 Virage Business Park 132-134 Stanley Green Rd Poole, Dorset, BH15 3AP