Customer acquisition is one of the most important parts of running a successful business.
It doesn’t matter how amazing your products and services are if no one knows about them. The best way to stand out from the crowd is to use creative marketing strategies.
Here are 6 of the best marketing strategies to increase brand awareness and build customer loyalty.
1. Google Adwords
The most obvious way to get your business noticed is with Google Adwords. It places your business front and centre on keywords that connect with your brand.
Start by looking for highly searched terms in your niche. From there branch out and try to find ones that are both valuable and affordably priced.
You pay per click with Google Adwords so you need to make every click count.
2. Contests and Sweepstakes for Creative Marketing Strategies
Want to get your customers excited about your brand?
Hold a contest for a product they’de love. It generates buzz and creates organic, and free, marketing opportunities. A great way to do this is to create a contest with social media shares as entries.
This gets organic posts from your existing customers to their friends. It’s usually much less expensive to pay out a single prize than to pay for continuous marketing efforts.
3. Donate Your Services
One of the best ways to show that you’re a responsible company is to donate your services. Whatever you do, there’s likely to be a charitable organization that can benefit from your professional services.
In many cases, this kind of work can also be deducted from your annual profits to help reduce your overall tax burden.
4. Content Marketing & Search Engine Optimization
This is internet marketing bread and butter. Create excellent content that provides real value to potential customers.
Most people begin their buying journey at a search engine. Make sure you’re following the most current search trends to get the maximum share of those organic results.
5. Create a Brand Persona
Social media has opened up new avenues to engage with youths and new demographics. A snarky, irreverent or otherwise delightful persona helps bring your brand to life in their eyes.
A great example of this is Wendy’s. They created a highly responsive and quip-filled version of their eponymous leading lady.
Wendy leaves hilarious comments, mixes it up with other fast food chains, and generally draws positive attention to the brand.
6. Gamify Your Rewards
Create a loyalty program that gives game-like rewards. Build levels of achievement, issue badges, and create a buzz about becoming level 5 diamond or other member levels.
People love accomplishing things. Whether that’s building a house or buying that last burrito to achieve elite level rewards at their local taco shop.
Lots of research has been done on this topic and the findings are clear. Customers are consistently more engaged with gamified loyalty programs.
Be Different and Memorable
Modern creative marketing strategies are all about making an impression. Consumer attention spans have never been shorter. You need to establish who you are and what you do in an instant.
Contact us today if you’re looking to take your digital marketing efforts to the next level.