Connecting to your customers via your social media accounts has become something which has placed a gap between those businesses that have an online connection between their clients and those which don’t. It is important now that all businesses have an online representation that allows their customers to connect to them socially, to discover and learn more about their products and also to assist breaking down corporate barriers. This informal connection allows a consumer to really speak to the brands which they buy from. It is important to them that their voice can be heard and that they are treated as an individual. Social media allows this connection but it also highlights those which are not active online, therefore what happens if you do not connect to your social media accounts and answer your client’s questions? It means that another company can answer them for you. It seems as though social has found its way into the marketing funnel which is sometimes an essential bridge in customer acquisitions and retention and those businesses who do not adopt it will simply fall behind.
So how does a company do such a thing without it becoming a burden on their resources and also taking into account the level of technical expertise a person might need to administer all these social accounts?
Companies like Expect Best have a social media management that can supply the following:
- Call back request information (passing you information of potential leads)
- Consumer guidance (pointing them to the right page on your website)
- Real time consumer connections (responses and assistance)
- Graphics suitable for various social media platforms
- Understanding and promotion of your monthly marketing focus
Speak to us today to see how we can assist you and make the connection between your business and your customers online as seamless as possible.