Research has shown that a staggering 93% of all buying decisions now begin with an online search, meaning that how easy your business is to find online is more important than ever before. To boost your rankings on Google, you’ll need a little bit of help from SEO management services.
No matter the size or sector of your business, SEO (search engine optimization) matters. How and where your website ranks on search engines can be the difference between life and death for your business.
These platforms will help you see where you’re going wrong and how to get your website at the top of the rankings. Here are the very best small business SEO tools of 2018.
The Small Business SEO Tool Everyone Should Have: Google Analytics
Any business in 2018 should be using Google Analytics as a bare minimum. This is a free service is one of the top SEO platforms offered by Google which will show you exactly where your business is popping up on their search engine.
It will give you very clear, precise data about your traffic and how to make sure more users find their way to you. It doesn’t get much better than this.
AHRefs is relatively new to the scene but is rapidly becoming one of the most popular small business SEO services in the game. While the User Experience and design aesthetic are pretty dated, this platform has huge processing capabilities.
It will literally trawl the entirety of the Internet in seconds to show you the best keywords for your industry, giving great insights into user behaviour at the same time.
SearchMetrics is one of those local SEO tools you’ll need if you want to keep close tabs on the competition. This smooth platform allows you to break down literally everything from you and your competitor’s businesses.
It will also give you incredibly detailed breakdowns of your entire industry, from Pay Per Click (data) to social media tracking. It also has a pretty nifty content creation model you can use to beef out your website.
Google My Business
Another stellar example of SEO services for small businesses from the good guys at Google. Google My Business is a free tool that lets you manage how your business appears online.
This includes how your listing shows up on Google Maps, your opening hours, name, and even your customer reviews. Evidence shows that almost half of customers who do a location search on Google visit a store the same day, so this is one you can’t do without.
UberSuggest is for the lazy SEO strategist. It uses vast troves of live data to suggest the best keywords for you to use in real time.
This means that your business can stay on top of the rankings every minute of the day, without you having to think up much by way of content.
To learn more about small business SEO, or to find out how we can boost your brand and help you thrive, don’t hesitate to get in touch with us today for a quick, informative chat.