With the history of animation dating back over a hundred years in its modern form, it’s no surprise that it’s persisted into the post-Internet world. If you find yourself wondering how to improve your social media strategy, an animated graphic or two can go a long way.
Web design is complicated business as it is, but now with social media dominating marketing, a good webpage is far from all you need. To push your engagement, a great social media presence is the key.
This article will serve as a useful guideline for using animated graphics to maximize your social media potential.
Create a Narrative
What this means is that your social media campaign needs to have an overall narrative consistency to it. By breaking down your social media presence into consumable moments, you create the feeling of an ongoing story.
These bits of content should be short, easy to digest, and engaging enough to capture the viewer’s attention. By keeping people engaged with this story, your brand or business will develop its own unique identity.
Animated graphics are an ideal medium to convey this sense of narrative. They’re eye-catching and familiar. Used properly, animated bits of content like this are invaluable assets.
Make it Interesting
This should be first and foremost in your mind. Without visually interesting content, you’ve got nothing.
There are various ways to create graphics no one will want to scroll past. Things like color have a huge impact on people’s emotions. Playing around with interesting uses of color can be an excellent way to stand out.
You can also use unconventional and eye-catching animations. This can come in the form of an interesting looped video, dynamic text, or well-crafted pacing.
The key here is to make sure everything is of the utmost quality. There’s a lot of animated content on the web. What will make yours stand apart from the rest is going that extra mile.
Inspire Genuine Emotion
If you follow the previous two steps, this last one should come as a natural extension of those ideas. That said, there are things you can do to make sure you’re really engaging your audience at their emotional core.
For one, you need to know your audience inside and out. Different people will respond to different things. By understanding what resonates with your target demographic, you can provide animated content that will garner a genuine reaction.
If you grasp the values and interests of your audience, this task will be made much easier. You can use the analytic tools available on social media to figure out which content people respond most to. Using that data, you can hone in on the most effective content.
Your audience wants to feel like there are real people on the other end of the screen. Remind them that there are.
An Animated Graphic Goes a Long Way
It’s hard to overstate how far a well placed animated graphic can go to building your social media brand. By following the above steps, you’ll have the marketing edge.
Animated graphics aren’t the only key to successful marketing. Read on to learn more tips about various types of digital marketing!